Automated Multi-Step Marketing, Lead Generation and Your Business

When we discuss marketing we are in fact talking about relationships. We know that the favorable relationships are based on regular contact using a variety of different methods. We call our friends; send cards and flowers to our wives, and employ many other ways of demonstrating our love and affection to the people who we care about. When setting out to develop a successful Marketing Campaign we need to follow this same line of thought.

Selling today is a multi-step process. It has been demonstrated that up to 95% of the people you may touch with your advertising are not yet be in a purchasing mode, making it essential to maintain contact with anyone who responds to your marketing efforts. Build a relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when they are prepared to purchase, your company will be the one that they associate a solution to their need with.

Although the solution to our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Touching a prospect 3 times in a month is not excessive by the way. Over a period of 6 months, following this same pattern, you would have to manage 1,260 touches. If you are doing it properly you are also doing this through different media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you can’t afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or “AMS”. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on Auto-Pilot. Heres how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

Additional benefits of using their LMS include the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to hold onto them. Using AMS LMS means that businesses never need worry about losing customers who misinterpreted their lack of contact for apathy. Because of AMS years of experience in building multi-media marketing programs they are able to assist and teach users regarding the best methods to use as they build their own campaigns.

If you would like to hear more about Lead Management Systems and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

—————————————-
Discover The “Forgotton” 3-Step System To Internet Wealth Creation of the Most Successful Internet Businesses. Also, follow the link and Grab 85 Private Label Rights Products for FREE Here.
—————————————-
Here is one of the most powerful (and successful) affiliate marketing income opportunities online. Get your own website with 6 built-in RESIDUAL INCOME STREAMS!“Plug-In Profit Site”. Get it now!”
——————————————-
If you’re looking to earn massive money from your home business quickly and easily – then this FREE Blogging Ebook will show you how home business blogs can grow your list and make you money
——————————————-