Create a product or service (do not choose an existing brand) OR select a product or service from the following list: cell phone, video game, motorcycle, perfume, hair salon, toothpaste, website design consulting business, online dating service, auto body shop.
1. Using the course resources, develop an environmental analysis, marketing strategy, and marketing mix for this product.
2. Consider if your selected product is affected by environmental factors (Political, Economic, Socio-cultural, Technological, Competitive). If so, how?
3. Include a description of the target market and positioning (how customers perceive your product or service).
Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).
I dont even know what environmental analysis, marketing strategy, and marketing mix mean.
Please help. Thank you
I do school online and I dont have any textbooks.
Doran P (3)
"LOL"… well, if this is a course assignment I would suspect you could find the definitions in your textbook however, knowing what my marketing course was like it was easier to type in the phrase into the search engine (Yahoo or Google or both) and see what comes up.
My interpretation is that after you have selected your product or service they are asking you take a look at the area where you will market it (analyze the environment ~what would influence buying decision ~ would you do a survey to see if it would be factors like these: male/female, age of customer, rural area or town/city..ocean side or desert … well populated or sparsely populated… rich or poor or doing ok… people’s cultures or what else?) and decide the best strategy to market it (take a look at who the customer would be, what is the acceptable but creative way to market to them to get best results) and the mediums (marketing mix) you will use to market it … print material (magazines, newspapers), tv or radio ads, billboards, sandwich board walkers, online, handouts, novelty ideas (mouse pads, milk cartons ads) and many more!
# 2 & #3 will likely be answered along the way but keep them in mind as you work on #1.